Light Pollination

Light Pollination is an interactive digital artwork commissioned by iGuzzini to celebrate the power of light as a vehicle for social innovation and was designed by London-based digital-arts studio UniversalAssemblyUnit.


The installation seeks to spread the word about light, and in doing so, it explores the strong links between light and communication. Fibre optic, the primary material used to create the artwork, is a vehicle for light through which high-speed communication is facilitated. Thus, the art installation is both an expression and a prototype of this, albeit on a smaller scale. Rather than addressing a particular function, it imagines an alternative way of interacting with artificial light.

Photo:    Dezeen

Photo: Dezeen

"We were interested in how we could create a light behaviour that was responsive to human interaction," Lee explains.

"You can use your phone or any light source to influence these trails of light that flow across the surface. Depending on the light intensity that you're feeding it, that will define how big a reaction it's going to have."

The installation is powered by custom-built software that Universal Assembly Unit developed in-house.

"The challenge for us was to find a way to control so many points of light, Lee says. "The software takes the information from the sensors and then create these turbulence fields that disturb the trails of light."

Photo:    Dezeen

Photo: Dezeen

Photo:    Dezeen

Photo: Dezeen